In 2007, I appeared on FOX's reality television show called “On the Lot” (OTL). This show, produced by Steven Spielberg and Mark Burnett, was to be the “American Idol” for Reality Filmmakers. OTL was on the air internationally, and the show hoped to find the next big filmmaker. With over 12,000 applications submitted from around the globe, the likelihood of landing a spot in the top 200 was slim, but that was the first step. Before I could earn a spot on the show, which started at the top 50, I had to get the attention of the casting team. Here’s how social media landed me a spot on the show.

As you know, I believe education is one of the most powerful things on earth. An educated person has the means to change their life and improve their situation, and an educated society benefits our country and our world. This is one of the many reasons I happily serve in the education sector.

Pogona Creative wishes you a happy National Library Week, and to celebrate, we teamed up with the Orange Public Library, and Chapman University alumni to create "Unread Book," a parody of the Bruno Mars hit "Uptown Funk."

Congratulations to Chairman Sinan Kanatsiz and team on a tremendous event. I'm proud to say that this was my 3rd year at the Internet Marketing Association's IMPACT conference, and no matter how fantastic previous years are, it gets better every time. So what were my takeaways this year? It's easier if I narrow it down to my top 3.

Regal Realty's success on Social Media serves as a good case study for the use of social media by real estate agents and companies.  At the beginning of 2014, Regal Realty had 11 Twitter followers and 10 Facebook fans.  Pogona Creative, helped Regal Realty reach 72 Twitter followers (organic) and 292 Facebook fans in just six months.

David May, owner and CEO of Pogona Creative and Director of Web and Interactive Marketing for Chapman University, was recently honored with Representative John Campbell's Congressional Award for " Leadership in Business."

I am often asked, “how do you decide what goes on the homepage?” Chapman’s web team bases decisions primarily off of data. Data is our favorite tool because it allows us to determine what to do without human emotion, ego, or rank getting in the way, and it produces the best results for our users. Naturally, there are exceptions to our ‘data-driven decision making’ rule, usually driven by politics or institutional aspirations.