Pogona Creative

Pogona Creative

Fractional CMO. Human judgment. AI horsepower.

Ongoing fractional CMO for nonprofits, higher education, associations, and place-based or community organizations. David May offers the strategy, the creative judgment, and the priorities. AI is the support staff. A third path beside a full-time hire and a high-cost traditional agency.

Let’s talk See services

Illustration of a smiling man in a navy suit and periwinkle tie. Human-verified AI-supported
An illustrated strategist reviews storyboards at his desk while two friendly robots help sort pages.

The model

Most teams are choosing between a full-time CMO they cannot yet fund and an agency retainer with no one fulfilling the strategy. Some do neither, and the seat stays empty.

Pogona Creative is the ongoing alternative: a capacity-capped fractional seat.

Human chief

David May is your fractional CMO, the human who is responsible for the brief, the brand voice, the priorities, and the hard calls. On the primary retainer that is about 8 human hours a week.

AI support staff AI

AI is the support staff: research, drafts, variants, and production assistance. David approves anything public-facing before it represents you.

You are hiring a chief who knows when to use the tools. The first 90 days are onboarding on that retainer, not a separate project.

The label “fractional CMO” is crowded. Credible supply for this kind of organization is thinner. The seat is aimed at nonprofits, colleges and universities, associations, and place-based or community organizations. Other growing organizations with the same shape can still be a fit.

A smiling commander in a navy blazer stands with arms crossed, backed by a row of friendly periwinkle robots that fade into the distance on both sides.

How it works

An illustrated strategist walks a winding path from a compass toward a robot holding a flag.
  1. Align. Goals, audience, constraints, what “good” looks like.
  2. Direct. David sets strategy and creative standards; AI accelerates the work.
  3. Verify. Human review on strategy and public-facing writing before it ships. Video and photo: AI-assisted and/or human-made, with David accountable for quality.

What you get

  • Content marketing strategy and production
  • Marketing project management
  • AI tools
  • More finished work each month for the same budget. The time AI saves comes back to you, not onto the invoice.
  • A home marketing function without a full-time CMO seat
  • AI-supported strategy that a human stands behind
  • Writing that is AI-drafted and human-verified
  • Video and photography options that mix AI tools and human craft as the brief needs

What you don’t get

  • Unsupervised AI posting as your brand
  • Agency theater: decks and delivery with no strategy owner
  • A pitch to replace your marketers with a prompt

Ready for a marketing chief who uses the robots and still signs the work?

Let’s talk See services

Let’s talk