The Pogona Creative Blog
Summary of "Scrum: The Art of Doing Twice the Work in Half the Time"
"Scrum: The Art of Doing Twice the Work in Half the Time" is a book by Jeff Sutherland that describes the Agile/SCRUM methodology and its application in various industries.
The Boogieman: An AI-Infused Journey – Reimagining a Lost Short Film
As an early technology enthusiast, David May decided to rekindle his creative spark and explore the potential of AI in filmmaking. Armed with a slew of AI tools and a strong will to bring "The Boogieman" back to life, he embarked on an exciting and innovative journey.
How to Plan Your Digital Advertising Budget (including template)
How to plan your digital advertising budget. Provide your email to access the free template.
The Boogieman: An AI-Assisted Short Film Trailer
This video was assisted by AI. Originally shot in 2005, "The Boogieman" was a student film and sat on hard drives for almost 20 years as it wasn't necessarily "finish-able" in 2005. Now, however, AI generated video may provide a pathway to completion.
3 Digital Advertising Alternatives to Facebook Ads
Meta’s Facebook and Instagram ads have been struggling. With increased competition from TikTok, after allocating budget to pivot to the metaverse, and after Apple’s iOS updates, digital marketers are looking for alternate places to spend their advertising dollars.
How to Create Audience Personas for Inbound Marketing in Three Easy Steps (template included)
Personas can be very helpful as you prepare your content and inbound marketing strategy. Learn how to research, create, and use great marketing personas.
4 Reasons Why Film Majors Are Good Hires (even outside of entertainment)
As someone who has been in a position to hire staff, I understand the temptation to look down on those who have arts degrees. If you are looking for a web developer, you should find someone with a computer science degree, right? If you are looking for a marketer, shouldn’t you look for an MBA? The answer, of course, is not necessarily.
Feature Film Scripts Available to Read
Ideas are the currency of Hollywood, and as a result, most people keep their ideas secret until they can meet with a studio or an agent. The concept of the narrative filmmaking pages in the Pogona Creative website is just the opposite. David May and collaborators will be posting original content to the Pogona Creative website for free. Users will need to provide an email address to gain access to the content, but once inside, they will be able to read outlines, treatments, and feature-length scripts.
Top 20 takeaways from the KPCB Internet Trends Report
The Kleiner Perkins Caufield Byers (KPCB) Internet Trends report is one of the most important and interesting productions of its kind. KPCB has helped companies like Google, Amazon, and Twitter to accelerate growth by providing high-quality data for smart decision-making.
What’s the matter? You don’t have time to read the 295-page KPCB report? No problem - I read it for you. Here are my top 20 takeaways.