The Pogona Creative Blog
The Boogieman: An AI-Assisted Short Film Trailer
This video was assisted by AI. Originally shot in 2005, "The Boogieman" was a student film and sat on hard drives for almost 20 years as it wasn't necessarily "finish-able" in 2005. Now, however, AI generated video may provide a pathway to completion.
3 Digital Advertising Alternatives to Facebook Ads
Meta’s Facebook and Instagram ads have been struggling. With increased competition from TikTok, after allocating budget to pivot to the metaverse, and after Apple’s iOS updates, digital marketers are looking for alternate places to spend their advertising dollars.
How to Create Audience Personas for Inbound Marketing in Three Easy Steps (template included)
Personas can be very helpful as you prepare your content and inbound marketing strategy. Learn how to research, create, and use great marketing personas.
4 Reasons Why Film Majors Are Good Hires (even outside of entertainment)
As someone who has been in a position to hire staff, I understand the temptation to look down on those who have arts degrees. If you are looking for a web developer, you should find someone with a computer science degree, right? If you are looking for a marketer, shouldn’t you look for an MBA? The answer, of course, is not necessarily.
Feature Film Scripts Available to Read
Ideas are the currency of Hollywood, and as a result, most people keep their ideas secret until they can meet with a studio or an agent. The concept of the narrative filmmaking pages in the Pogona Creative website is just the opposite. David May and collaborators will be posting original content to the Pogona Creative website for free. Users will need to provide an email address to gain access to the content, but once inside, they will be able to read outlines, treatments, and feature-length scripts.
Top 20 takeaways from the KPCB Internet Trends Report
The Kleiner Perkins Caufield Byers (KPCB) Internet Trends report is one of the most important and interesting productions of its kind. KPCB has helped companies like Google, Amazon, and Twitter to accelerate growth by providing high-quality data for smart decision-making.
What’s the matter? You don’t have time to read the 295-page KPCB report? No problem - I read it for you. Here are my top 20 takeaways.
How Social Media Landed Me on an International Television Series (in 2007)
In 2007, I appeared on FOX's reality television show called “On the Lot” (OTL). This show, produced by Steven Spielberg and Mark Burnett, was to be the “American Idol” for Reality Filmmakers. OTL was on the air internationally, and the show hoped to find the next big filmmaker. With over 12,000 applications submitted from around the globe, the likelihood of landing a spot in the top 200 was slim, but that was the first step. Before I could earn a spot on the show, which started at the top 50, I had to get the attention of the casting team. Here’s how social media landed me a spot on the show.
For My Birthday, Give the Gift of Science!
As you know, I believe education is one of the most powerful things on earth. An educated person has the means to change their life and improve their situation, and an educated society benefits our country and our world. This is one of the many reasons I happily serve in the education sector.