David May, owner and CEO of Pogona Creative and Director of Web and Interactive Marketing for Chapman University, was recently honored with Representative John Campbell's Congressional Award for " Leadership in Business."

I am often asked, “how do you decide what goes on the homepage?” Chapman’s web team bases decisions primarily off of data. Data is our favorite tool because it allows us to determine what to do without human emotion, ego, or rank getting in the way, and it produces the best results for our users. Naturally, there are exceptions to our ‘data-driven decision making’ rule, usually driven by politics or institutional aspirations.